Kimberley Caravans & Motorhomes
NEC Show

 

Whilst working at Kimberley, I was tasked with updating the show material graphics for the Motorhome & Caravan Show 2019 at the NEC, Birmingham.

The Task

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UPDATE THE KIMBERLEY STAND

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POSITIVE REINFORCEMENT MEDIA

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HELP DRIVE SALES

The Kimberley logo and brand colours.

The Problem

The material that Kimberley had was a few years old and mostly needing to be changed. New look models for most caravans and motorhomes tend to be released every 2 years, with there only being around 4-6 exhibitions between then. So marketing material needs to be able to be reused at least for the next year. Both staff members that previously organised the shows had since left, so this would be a big challenge for myself.

The Solution

To better stand out from the crowd, especially when there are several hundred competitor businesses in the same exhibition space, the stand area would need to be new. We managed to book a bigger stand which would in turn need more material. To better stand out we will need interesting PoS materials, rather than the standard ones most people use (pull-up banners etc).

The Results

The new print media was comprised of 3 large triangluar prisms, 9 smaller ones, 2 double-sided lightboxes, 8 cafe barriers, pillar cladding (comprised of 4 sides) and price signs for all vehicles. Below you can see a selection of photographs taken on the stand.

Below are the flat files for the 3 large toblerones and an example price sign.

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