Edge Brand Identity
EDGE is a re-brand project I delivered back in 2016 for Radio NCN (New College Nottingham)
The project was to deliver a new branding that would better fit the audience.
APPEAL TO YOUTH AUDIENCE
FIT NCN BRANDING
The old Radio NCN logo.
The old Radio NCN logo is simple and gets across the point that it is a radio station. It is however very boring and not very attractive, it doesn’t stand out at all. The colour choices are very basic and don’t relate to the New College Nottingham branding at all. The overall composition lacks appealing spacing and the type choice is uninspired.
To better appeal to the target audience the new brand will need to be sleek and less obvious of it’s link to a radio station. The colours should better compliment the branding of New College Nottingham so that it’s a brand they can associate with and be proud of advertising.
It also became obvious that the majority of radio stations had logos that did not represent their link to radio. Unlike the use of headphones and sound wave graphics used for Radio NCN.