Edge Brand Identity
EDGE is a re-brand project I delivered back in 2016 for Radio NCN (New College Nottingham)
The project was to deliver a new branding that would better fit the audience.
APPEAL TO YOUTH AUDIENCE
FIT NCN BRANDING
The old Radio NCN logo.
The old Radio NCN logo is simple and gets across the point that it is a radio station. It is however very boring and not very attractive, it doesn’t stand out at all. The colour choices are very basic and don’t relate to the New College Nottingham branding at all. The overall composition lacks appealing spacing and the type choice is uninspired.
To better appeal to the target audience the new brand will need to be sleek and less obvious of it’s link to a radio station. The colours should better compliment the branding of New College Nottingham so that it’s a brand they can associate with and be proud of advertising.
To better understand the radio market I did some research into existing brands. It was clear that most brands where using flat design for their logo and opting for bold and bright colours.
The Initial Ideas
To better develop the ideal branding for EDGE I decided to try a variety of different styled logos. All influenced by design styles I had seen used in other radio station branding.
My favourite of the designs and also what I thought best suited the brief was the angular EDGE with the NCN colour scheme.